Our Philosophy
At CARE, our work is never too far from our ethics, our beliefs and our philosophy. In fact, our working model is based on our beliefs. We follow what we call the ‘Ashwatha Tree’ business model.
The ‘ASHWATHA TREE’ Business Model
The ‘Ashwatha Tree’ is the tree of knowledge. Also known as the Peepal tree, it is sacred to Indians. Sage Shankaracharya interprets this tree as representing the entire cosmos. ‘Shwa’ in Sanskrit means tomorrow. ‘a’ indicates negation, and ‘tha’ means one that stands or remains. He interprets Ashwatha to indicate “One which does not remain the sametomorrow”, or the universe itself.
The Ashwatha tree is quite remarkable because it grows both upwards as well as downwards. The branches themselves morph into roots, so even if the original tree decays and perishes, its branches underneath are young and continue to enclose the parent. This eternal life of the Peepal tree has inspired many Indian philosophers. It is not uncommon to come across Ashwatha trees that are hundreds o years or even a thousand years old!
